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New MTV International digital chief
March 9, 2010 |17:40 | General By : Team X
MTV Networks International has announced that Philip Bourchier O'Ferrall has been promoted to the role of Senior Vice President Digital Media, which will see him overseeing all of the music channel's non-US multi-media and online whatnots.
He has previously headed up the firm's digital teams in the UK, Ireland, New Zealand and Australia, and will continue to do so. He will report to MTV International President Robert Bakish, who told CMU: "Our digital ambition is to be on all of the platforms that are relevant to our audience. I am confident that Philip will drive robust growth for MTV International's digital business as he has for MTV UK".
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