Archive Posts

Two superpowers have joined forces to bring online bingo players a new brand that should definitely go down well. Up Your Bingo is the name of a new bingo brand that will be created, thanks to a deal signed between Dragonfish, 888's Business to Business brand, and MTV Networks UK and Ireland.

The launch of the product marks MTV's first venture into the world of online gaming. The brand, Up Your Bingo, will be a skin on the Dragonfish Network for the time being. Due to go live this month, Up Your Bingo, will receive top notch exposure across the MTV and Viva network. Exposure will include online and offline channels.

The Chief Executive for 888, Gigi Levy, who is also serving as acting managing director of Dragonfish, said about the new venture: "We wish to form partnerships with market leaders from other branded sectors seeking to monetize their assets." "MTV Networks is an internationally renowned brand, and we are proud to launch their their first entry into online gaming," he added.

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Shah Rukh Khan’s TV production company, Red Chillies Idiot Box, has tied up with MTV to produce Cornetto Luv Reels. It will premiere two young mushy rom-coms for two weeks, starting June 3. Fresh faces have been cast in these TV movies that will be helmed by experienced directors like Somnath Sen who has the Dimple Kapadia-Vinod Khanna starrer, Leela, to his credit.

“MTV had approached us with the concept. We thought it could lend a new dimension to TV programming and came on board to give a ‘film feel’ to these stories,” says Idiot Box’s Samar Khan, who had earlier directed the critically acclaimed Shaurya.

He insists that Idiot Box has always tried to break convention. “The programming has to be innovative. It may or may not work, but at least it should be something that no one has seen before,” Khan asserts.

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MTV and its Viacom parent along with producer Bunim-Murray have answered the $5 million lawsuit, filed last month in U.S. District Court in Washington by Golzar Amirmotazedi, who claims she was given eight to 10 alcoholic beverages and ridiculed when she refused to have sex with one of the show's cast members. In pushing her claims of privacy violations and infliction of emotional distress, Amirmotazedi asserts that she was too inebriated to sign a lawful waiver. What say the defendants? Not drunk!

Predictably, the producers first say the release agreement covers them from liability. It states, "I understand that I have no expectation of privacy in (The Real World) house." (The waiver is also more good evidence of the broad rights that people sign away when appearing on reality TV.)

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There’s a big rumor going around the Internet that MTV is canceling their somewhat successful scripted reality series, “The City,” according to Fashionista. The reality series, which is a spinoff of ‘The Hills,” which is a spinoff of “Laguna Beach,” follows around Whitney Port as she makes the transition from Intern to fashion designer in New York City.

The series takes place in the fashion industry, as you see Port working for Kelly Cutrone’s public relations firm, People’s Revolution. Not to mention Elle Magazine is shown a lot since Olivia Palermo “works” there.

Twilight fans with a live stream from the upcoming red carpet premiere for Eclipse in Los Angeles, California. MTV correspondent Josh Horowitz and Twilight fan site owner Kimmy West will be reporting from outside the Nokia Theatre for two hours during the premiere to provide live updates.

According to MTV, the correspondents are scheduled to interview high profile cast members from The Twilight Saga, including Robert Pattinson, Taylor Lautner, Kristen Stewart, Dakota Fanning, Peter Facinelli, Ashley Greene and many others. To go along with the cast members, director David Slade, screenwriter Melissa Rosenberg and author Stephenie Meyer will participate in interviews with Horowitz and West.

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MTV is remaking itself as the place to go for hip and funny teen dramas and its inspiration has come from the UK. From the much-anticipated remake of Skins, which starts on MTV early next year, to a planned redo of scabrous school comedy The Inbetweeners (a deal is being finalised), MTV executives are betting that audiences have had enough of the polished "everything works out in the end" school drama and they are putting their money on British teen formats.

"When there's a great show there's a history in America of adapting other countries' formats," says David Janollari, MTV's executive vice president of scripted development. "A good show with a unique point of view and a distinctive voice is always what we're looking for, wherever it comes from."

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It's MTV's World Cup of Rock! The World Cup is the greatest sporting event on the planet, a super-sized stage where legends are born with every strike of the ball.

Where infamy is just a moment away and where the dreams of millions live or die by the minute. That's why, in the spirit of the 2010 MTV Musical March Madness competition, we've created "The World Cup (Of Rock)

A FIFA-style tournament that takes 16 of the biggest nations  rock-wise (sorry Algeria)  and pits them against one another to determine just which is the most rockingly awesome. Heavyweights like the U.S.A., England, France.

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MTV will be searching for its very first “TJ”, short for Twitter Jockey. The network has already chosen 18 out of the 20 contestants who will be vying for the position.

The two remaining slots will be chosen by viewers. All 20 contestants will be undergoing challenges all throughout summer. Audience will choose the winner among the final five on August 8.

The winner will also win 100,000 USD as a prize and one-year contract job with the company’s office at Times Square.

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Soaps, weekend special serials, films, reality shows and lots more. Channels are competing with each other like never before.

But amidst all the smiles and tears (we mean the saas, bahu, beti soaps), there’s hardly anything for the young viewer. Gone are the days when Hip Hip Hurray, Sunn Yaar Chill Maar, Dil Se Dosti and many other shows had a huge fan following among youngsters.

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Welcome to the "Twilight" Awards, aka, the 2010 MTV Movie Awards. Yes, MTV honors the cinematic arts with awards such as Biggest Badass and Best Scared-As-S Performance, but it's not all serious stuff.

We've got the highlights and Jersey lowlights from the red carpet and the ceremony itself -- whether it's musical R. Kelly/"Avatar" tributes, X-tina vajazzling or girl-on-girl kissing action. Oh yeah, and there's vampires, werewolves and guidettes.