Outrageous celebrity blogger Perez Hilton, the self-appointed Queen of All Media, is branching out into the world of radio.
The gossip maven, whose real name is Mario Lavandeira, revealed on his website and in an interview with the Wall Street Journal that he will begin producing content for radio beginning May 5.
"It will hopefully introduce me, potentially, to a whole new audience," Hilton told the Journal in an article posted online on Wednesday.
Lavandeira will produce three-minute radio segments to be broadcast during the morning and afternoon drive timeslots, Monday through Friday, for radio stations in U.S. cities such as Los Angeles, New York and Chicago, according to the Journal.
"We hope to bring the show to the U.K., Canada, Australia and all over the world too!" he added on his popular site, perezhilton.com.
Lavandeira, who gained fame by posting salacious details and irreverent commentary about celebrities on his gossip website, has previously expressed a desire to extend his brand into other media.
In addition to a growing number of appearances on U.S. network MTV and its sister network VH1, he is reportedly to appear in an upcoming film and pen a book.
Also, after regularly discussing and promoting his favourite singers and bands both established and little-known artists on his website, Lavandeira is reportedly negotiating a development deal with Warner Bros. Records.
British network ITV has also recently enlisted Lavandeira to write a weekly column for its website about U.S.-produced teen drama Gossip Girl, which a new addition to its TV schedule.